Clarity in thinking.
Confidence
in delivery.
The identity, language and experience of Renovo.
One connected system. Built to carry the work forward.
The balanced lockup without the period is established. The wider brand system and messaging below are proposed for your approval. This guide has not been published.
A clear point of view.
Enterprise-grade thinking. Built around your business.
Renovo brings management consulting, technology implementation and ongoing operational support to small businesses and midmarket organizations. AI is part of how the firm works and delivers value. The business outcome leads the conversation.
Enterprise expertise.
A practical path forward.
Purpose
Help ambitious organizations improve how they operate, make decisions and grow.
Positioning
An AI-native consulting and technology firm that combines enterprise-grade expertise with practical, hands-on delivery.
Brand promise
Clear priorities, connected execution and progress clients can see.
Personality
Clear, capable, grounded and forward-looking.
What earns trust
Specific recommendations, defined responsibilities, credible evidence and accountable delivery.
Built for the people moving a business forward.
A partner who understands the business and stays close to the work.
Write for business owners, operational leaders and technology leaders who need meaningful change with a realistic delivery path. Explain the operational problem before introducing a platform.
Consulting
Decide what matters.
Technology
Make the change work.
Operations
Keep improving.
Small business leaders
Lead with clarity, practical priorities and help carrying the work through. Avoid assuming an internal technology team.
Midmarket leaders
Lead with cross-functional improvement, integration, change adoption and clear governance. Make delivery ownership visible.
Consulting
Strategy, operating models, process improvement and the business case for change.
Technology
Platform implementation, systems integration, automation, AI-enabled workflows and digital experiences.
Operations
Ongoing platform support, service improvement and operational continuity.
Make the value easy to understand.
Lead with the business change. Make the technology serve it.
Use Renovo as the public-facing master brand. The recommended descriptor is “AI-native consulting & technology.” Keep the legal entity name on contracts and statutory details where required.
AI-native consulting & technology
Your ambition. Amplified.
Optional, separate from the logo. Not approved for launch.
One sentence
Renovo helps small and midmarket businesses improve operations and implement technology with enterprise-grade expertise and hands-on delivery.
Short introduction
We help you decide what to improve, implement the right technology and support the way your business runs. We combine management consulting, AI-enabled delivery and practical operational expertise.
Message sequence
Business challenge → desired outcome → delivery approach → evidence → next step.
Proof discipline
Use approved case studies and measured results with a baseline, period and scope. Name platform partnerships only when verified.
Calls to action
Discuss your priorities. Plan your next step. Explore the approach.
Confident. Human. Specific.
Speak like the colleague people trust with a difficult decision.
Use plain language, active verbs and short paragraphs. Be direct about the work, the expected value and the limits of what is known. Present AI as a delivery capability with a business purpose.
Unlock the power of limitless digital transformation.
Connect your systems.
Give your team time back.
Clear
Say “Connect service requests to the team that can resolve them,” rather than “Unlock seamless service transformation.”
Capable
Say “We will map the workflow, configure the platform and support rollout,” rather than “Our world-class experts do it all.”
Grounded
Say “We will agree a baseline and track the change,” rather than promising unmeasured savings.
Human
Use “your team” and “we.” Explain unfamiliar terms once. Avoid talking down to smaller organizations.
Editorial style
Use Renovo in prose and renovo only in the artwork. Use sentence case. Spell out unfamiliar acronyms on first use. Prefer “AI-native” and “midmarket.”
Recognizable, without the extra noise.
The balanced lockup. No period.
The approved primary logo joins the three-circle coral, blue and teal symbol with the bold lowercase Renovo wordmark. Keep their proportions and spacing exactly as supplied.
Approved balanced lockup · No trailing period · Fixed overlap fills
Symbol
One ink
One ink reversed
Primary
Use the horizontal color lockup on white or a calm, light neutral background.
Reversed
Use the color symbol with the white wordmark on Ink or a similarly dark, quiet field.
One ink
Use the dedicated outline-circle monochrome artwork when production supports only one ink. Do not convert the color symbol to a solid black blob.
Symbol only
Use for favicons, avatars and small identification points when the Renovo name is present nearby or otherwise clear.
Do not
Add the period back; retype the wordmark; move circles; alter overlap colors; stretch; outline the letters; add shadows; or build a new vertical logo.
Give the identity room to work.
Protect the lockup, especially when space is tight.
Clear space is measured from the visible artwork, not the transparent bounds of an export. Keep text, edges and other marks outside this area.
Minimum clear space around the visible artwork
16 px
24 px
32 px
Clear space
At least 14.2 master units on every side: approximately 3.4% of the full lockup width. For the symbol alone, use 15% of symbol width.
Screen minimum
Full lockup: 180 CSS px wide. Preferred website header width: 200–240 px. Symbol: 24 px preferred; 16 px is a constrained favicon use.
Print minimum
Full lockup: 45 mm wide. Symbol: 8 mm wide. These are provisional until proofed on the selected stock and process.
Small-size behavior
At 16 px the silhouette remains recognizable, but the overlap colors are less distinct. Use the full vector at larger sizes.
Co-branding
Use equal visual weight, not mechanically equal widths. Separate logos with at least the larger partner’s required clear space.
A warm, capable palette.
Let the neutrals lead. Let the colors punctuate.
The coral, blue and teal trio carries recognition. Ink and Paper give the system the composure of a consulting firm. White keeps interfaces and documents crisp.
Select a swatch to copy its HEX value. These are working sRGB values.
Working balance
Aim for roughly 70% light neutral, 20% Ink and 10% color accents across a typical page. This is a composition guide, not a quota.
Color roles
Coral warms the story; Blue and Teal add emphasis. Avoid assigning service categories or fixed semantic meanings to the logo circles.
Overlap fills
Coral/Blue #5D7FC7; Coral/Teal #58AF9F; Blue/Teal #36ADAE; triple overlap #38ABAB. Keep these fixed and opaque.
Functional color
Use Deep teal #176F66 for links and primary actions on light surfaces. Brand Teal remains unchanged in the logo.
Use an ICC-profile-managed conversion for the actual process. Approve a physical proof. No universal CMYK or Pantone match is asserted.
Good design remains usable.
Use contrast as a design tool.
Choose text and surface colors deliberately. Accent colors that look strong in a logo can be weak as small text on white. Every state needs a readable treatment.
Check a color pairing
Sources: W3C text contrast · W3C non-text contrast
Text contrast
Target at least 4.5:1 for normal text and 3:1 for large text. Large text is at least 24 CSS px regular or approximately 18.7 CSS px bold.
Controls and graphics
Essential UI boundaries, meaningful graphic features and state indicators need at least 3:1 against adjacent colors where required.
Approved defaults
Ink on Paper or White. White on Ink or Deep teal. Ink on Coral, Blue or Teal when the calculated ratio passes.
Avoid
White small text on Coral, Blue or Teal. Do not use the accent trio as body text on white. Color alone must not carry meaning.
Interaction
Provide a visible keyboard focus ring, descriptive labels, adequate target spacing and reduced-motion behavior. Keep text selectable.
Distinctive headlines. Effortless reading.
Poppins for character. Inter for clarity.
Poppins connects the wider system to the geometric wordmark. Inter handles paragraphs, UI, tables and supporting detail. The logo itself always remains outlined artwork.
A clear
next step.
Useful ideas, expressed clearly.
We help you decide what to improve, implement the right technology and support the way your business runs.
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
0123456789
Display
Poppins SemiBold 600. Desktop 64/68 px; mobile 40/44 px. Tracking -0.035em. Use short, meaningful headlines.
Section headings
Poppins SemiBold 600. Desktop 40/46 px; mobile 30/36 px. Tracking -0.025em.
Body
Inter Regular 400. Web 18/29 px; mobile 16/26 px. Maximum text measure about 65 characters.
UI and labels
Inter Medium 500 or SemiBold 600. Use 14/20 px for UI, 12/18 px for secondary labels. Avoid long passages in uppercase.
Documents
Body 10.5–12 pt with 1.4–1.5 line spacing. Headlines 24–36 pt. Use Arial or a system sans when font embedding is unavailable.
Structure creates confidence.
One clear focal point. Generous, intentional space.
Use an editorial grid rather than filling every available area. Align headings, body copy and evidence to common edges. Alternate light and dark sections when the content benefits from a change of pace.
One clear
focal point.
Align the message.
Give it room.
Grid
Desktop: 12 columns, max content width 1200 px, 24 px gutters, 48–64 px outer margins. Mobile: 4 columns, 16–24 px margins.
Spacing scale
Use 4, 8, 12, 16, 24, 32, 48, 64 and 96 px. Prefer 64–96 px between major web sections; 32–48 px on mobile.
Corners and rules
Use 8–12 px corner radii for useful containers; 1 px decorative rules. Reserve fully rounded shapes for small labels and controls.
Hierarchy
Start with one statement, develop one idea, then show an example or evidence. Avoid repeating feature cards for every type of content.
Density
Keep prose readable and data compact. Do not put critical information over a busy image or motif.
Connection, expressed with restraint.
Borrow the circle geometry. Keep the logo intact.
Use cropped circles, arcs and carefully composed overlaps as secondary graphics. They can suggest connection and progress without assigning a formal story to the logo.
Illustrative workflow. Choose a diagram that matches the relationship.
Motif
Use one large cropped composition per hero or cover. Keep it away from body copy. Decorative circles are not replacements for the symbol.
Icons
Use a consistent 24 px grid, 1.75–2 px strokes and rounded joins. Use simple line icons; do not mix filled and outline families.
Diagrams
Label steps and connections directly. Explain a workflow or relationship; do not use Venn shapes when the content is sequential.
Data
Label values and units, state the period and source, and use patterns or direct labels alongside color. Zero-baseline bar charts by default.
Motion
Use 160–240 ms ease-out for feedback. Keep entrances subtle and optional. Respect prefers-reduced-motion; avoid looping decorative animation.
Show the work. Show the people.
Real operating environments beat generic futurism.
Favor firsthand photographs of teams at work, real environments and useful product or workflow detail. The image should help a buyer understand the problem, people or delivery.
People at work
Natural interaction. Real work. Consent and context.
Useful workflow detail
Approved screens. Clear task. Sanitized information.
Real environments
Relevant context. Balanced light. A believable setting.
Art-direction placeholders, not a licensed photography collection.
People
Use natural interaction, credible work settings and candid framing. Seek consent and usage rights. Show a range of people without staged tokenism.
Technology
Use sanitized, approved screenshots or diagrams that reveal a useful workflow. Remove personal data, client secrets and irrelevant UI clutter.
Treatment
Natural light, balanced contrast and restrained grading. Use subtle warm neutrals; retain believable skin tones. Avoid heavy colored overlays.
Composition
Frame an identifiable subject with negative space for nearby copy. Use 3:2 or 4:3 editorial crops and 16:9 screenshots; write meaningful alt text.
Avoid
Stock handshakes, neon AI brains, robots as business leaders, fake offices, fabricated product screens and client logos used without approval.
Turn the system into a useful experience.
A calm interface with a clear next step.
The website should explain who Renovo helps, the problem it solves and how work gets delivered. Let the brand support navigation and comprehension.
Technology that moves
your business forward.
Clear priorities. Thoughtful implementation.
Support that stays close to your business.
Header
Use the 200–240 px primary lockup, clear service navigation and one primary next step. On narrow screens, preserve the full logo at 180 px or more.
Buttons
Deep teal with white text; 48 px preferred height; 8 px radius. Use sentence case and action labels. Define hover, focus, active and disabled states.
Links and inputs
Underline inline links. Use visible labels and clear validation messages. Use Ink or Deep teal for meaningful boundaries and focus indicators.
Content pattern
Outcome-led headline, concise context, delivery approach, credible evidence and a relevant next step. Use actual proof only when approved.
Responsive behavior
Stack content logically at narrow widths. Keep touch controls usable, avoid hover-only content, and verify at 390, 768 and 1440 px.
Make the proposal feel like the work.
Precise, thoughtful and easy to act on.
Use a restrained cover, a readable body and a clear commercial structure. Show how Renovo connects the business objective to delivery and ongoing responsibility.
A practical path
to better operations.
Client name · Engagement title
Version 1.0 · October 2026
Start with
the outcome.
Define the business objective, scope and decision needed.
Delivery at a glance
Cover
Primary logo on Paper or reversed on Ink. Client name, engagement title, version and date. Use one cropped motif, away from title text.
Body
US Letter or A4; 18–20 mm margins. Inter 10.5–12 pt; Poppins headings. Use page numbers, clear section titles and repeat table headers.
Narrative
Executive summary → outcomes → scope → delivery plan → responsibilities → commercials → assumptions → acceptance.
Tables
Left-align text, right-align numbers, state currency and billing periods. Keep totals visually distinct and notes next to the relevant figures.
Evidence and identity
Use approved case details only. Separate client-specific commitments from marketing language. Use the contracting entity’s legal name where required.
A deck built around the decision.
One message per slide. Evidence close to the claim.
Use 16:9 slides with deliberate spacing. Alternate statement, evidence, process and decision slides. Keep the audience focused on the next useful decision.
Cover
Large Poppins headline, restrained logo and one cropped circle motif. Use a meaningful presentation title rather than a vague theme.
Type
Titles 28–36 pt; body 18–24 pt; source notes at least 10–12 pt. Favor readable content over fitting more onto the slide.
Grid
Use about 0.5 in outer margins. Align objects and chart edges. Keep footers quiet and consistent.
Charts
Use clear units, direct labels and a nearby source. Highlight the decision-relevant series; keep other series neutral.
Final slide
State the decision, owner and next step. Avoid an empty “Thank you” slide when the audience needs to take action.
One system, carried through.
Use the supplied files. Preserve the design decisions.
The asset library includes the approved no-period logo in SVG, PDF and PNG, with color, reversed, one-ink and symbol-only variants. Use SVG for the web, vector PDF for print and transparent PNG when required.
Everything in one place.
Vector logos, transparent PNGs, fonts, licenses and CSS tokens.
Download brand assets ↓View CSS tokens
:root {
--renovo-ink: #0D1423;
--renovo-paper: #F7F6F2;
--renovo-white: #FFFFFF;
--renovo-coral: #F2966F;
--renovo-blue: #5C8EDD;
--renovo-teal: #55BFB3;
--renovo-deep-teal: #176F66;
--renovo-slate: #58616E;
--renovo-line: #D6DAD8;
--renovo-radius: 8px;
--renovo-font-heading: "Poppins", sans-serif;
--renovo-font-body: "Inter", sans-serif;
--renovo-content-max: 1200px;
}
Source artwork
Treat the supplied vector files as the master. Keep an unmodified copy. Do not recreate the lockup from text and separate circles.
Design tokens
Use semantic names: Ink, Paper, Coral, Blue, Teal and Deep teal. Keep the logo colors distinct from functional UI colors.
Font delivery
Self-host the included Poppins and Inter fonts, keep their license files and provide a system sans fallback.
Versioning
This is v1.0 for approval, dated October 22, 2026. Use one named owner to approve changes and maintain a single current asset set.
Handoff
Supply this guide and the asset package to every designer, developer and print supplier. Ask suppliers to return proofs before final production.
Ready for a deliberate release.
Approve the system. Then make it the source of truth.
The logo decision is established. This guide adds a proposed wider system that should be approved as a whole before it is published or applied across client-facing materials.
Logo direction
Balanced lockup.
No trailing period.
Wider system
Messaging, typography,
color and applications.
Publication
After your approval.
Existing website access required.
Already approved
Balanced lockup, Option 2; lowercase Renovo wordmark; coral, blue and teal Venn symbol; trailing period removed.
For approval
Brand positioning and descriptor; message and voice; supporting colors; Poppins/Inter typography; layout, imagery and application rules.
Held separately
The tagline candidate requires explicit selection and appropriate clearance before use. No tagline is embedded in the logo.
Source limitations
Original vector and font specifications were not supplied. Color values are the adopted working reconstruction. Circle meanings remain unassigned.
Publication gate
After approval, confirm the existing hosting/CMS, publish only the /brand-guide/ route and check the live page, downloads and mobile rendering. Preserve the rest of the website.
Consistent beyond the website.
Recognizable in the places people meet the firm.
Use the same type hierarchy, restrained palette and plain language across profiles, social posts and email. Make the message readable before decorating the surface.
A useful idea.
Clearly expressed.
Renovo
Approved contact details
renovo-digital.comAvatar
Color symbol on White or Paper. Keep the whole symbol inside the platform crop, with at least 15% clear space.
Social graphics
Working canvases: 1080 × 1080 square and 1200 × 627 landscape. Confirm the platform crop before publishing. Keep headline and logo inside a 64 px inset.
Post structure
One useful point, a concrete explanation and a relevant next step. Avoid unsupported claims and strings of hashtags or buzzwords.
Email signature
Name | Role; Renovo; approved contact details; renovo-digital.com. Use an optional small logo with alt text. Do not put essential details only in an image.
Coherence
Do not add a tagline or change company naming independently in profile bios, signatures or templates. Use the current approved copy.